Survival and Social Responsibility: Themes for Marketing Education and Management
Open Access
- 1 April 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (2) , 3-9
- https://doi.org/10.1177/002224297103500203
Abstract
The authors find in pessimistic predictions about the survival potential of mankind a sense of urgency to stimulate management's acceptance of “social responsibility.” They suggest survival as a theme to unify and make relevant the education of tomorrow's marketing managers.Keywords
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