The Winds of Change and Managerial Communication Practices
- 1 July 1978
- journal article
- Published by SAGE Publications in International Journal of Business Communication
- Vol. 15 (4) , 19-28
- https://doi.org/10.1177/002194367801500402
Abstract
U.S. business organizations are beset by numerous conflicting pressures emanating from a wide variety of sources. One characteristic of a healthy organization is the ability to adapt to the pressures. This study was undertaken to determine the changes in communication practices in business organizations during the last five years. One hundred and eighty-eight organizations are represented in the survey of internal and external communication practices.Keywords
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