Positioning a tourism destination to gain a competitive edge
- 1 January 1996
- journal article
- research article
- Published by Taylor & Francis in Asia Pacific Journal of Tourism Research
- Vol. 1 (2) , 69-75
- https://doi.org/10.1080/10941669708721976
Abstract
Positioning is a form of market communication that plays a vital role in enhancing the attractiveness of a tourism destination. This article describes the different parts of the positioning process and applies it to the case of positioning a U.S. destination to Japanese visitors.Keywords
This publication has 2 references indexed in Scilit:
- The Fine Art of PositioningJournal of Business Strategy, 1988
- Positioning your productBusiness Horizons, 1982