Buyer/Seller Relationships in Japan and Germany: An Interaction Approach
- 1 March 1985
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 19 (3) , 57-66
- https://doi.org/10.1108/eum0000000004745
Abstract
Looks at how Germany and Japan have achieved success in economic growth and new technology and in penetrating foreign markets. Examines the development and handling of buyer/seller relationships in both countries. Discusses four groups of variables: the approach environment; interaction parties; the interaction process; and the interaction atmosphere. Reveals that Japan places a great deal of importance on innovation in buyer/seller relationships, even more so than Germany.Keywords
This publication has 1 reference indexed in Scilit:
- Toward a Concept of Domesticated MarketsJournal of Marketing, 1979