Three Stopping Experiments on the Communication of Science
- 1 September 1974
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 51 (3) , 387-399
- https://doi.org/10.1177/107769907405100301
Abstract
Style of story found to be less important than whether content is perceived as relevant in determining whether or not reader would stop to think about it.Keywords
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