Marketing management in an era of shortages
- 28 February 1974
- journal article
- Published by Elsevier in Business Horizons
- Vol. 17 (1) , 79-85
- https://doi.org/10.1016/0007-6813(74)90026-3
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The Major Tasks of Marketing ManagementJournal of Marketing, 1973