The Public Presentation of Blue Cross, 1935–1965
- 1 August 1991
- journal article
- review article
- Published by Duke University Press in Journal of Health Politics, Policy and Law
- Vol. 16 (4) , 671-693
- https://doi.org/10.1215/03616878-16-4-671
Abstract
I explore the public presentation of Blue Cross, examining in detail the political, cultural, and institutional messages that shaped its advertising. Blue Cross advertisements had the twin purpose of attempting to increase the number of its own subscribers while criticizing the idea of a national health insurance policy. These twin aims did structure the Blue Cross campaigns but may well have worked at cross-purposes.Keywords
This publication has 0 references indexed in Scilit: