Abstract
Much of science begins as an exploration of common sense, and much of science, if successful, ends if not in rejecting it then at least going far beyond it. The science of memory, although still in its early formative years, is no exception to the general rule. This chapter focuses on how the science of memory has departed, or is in the process of distancing itself, not only from common sense but also from what have been standard views of memory — what Alan Baddeley refers to as ‘status quo’ or ‘received wisdom’. In doing so this chapter relies heavily on a simple model — the serial-parallel-independent (SPI) model — of the relations among three memory ‘systems’ because it embodies a number of active issues around which the battle of old versus newer ideas about memory currently revolves.

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