You Have to Twist the Kaleidoscope to See Things Clearly (Service Concepts and the Retail Banking Environment)
- 1 January 1987
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 5 (1) , 27-38
- https://doi.org/10.1108/eb010797
Abstract
You Have to Twist the Kaleidoscope to See Things Clearly (Service Concepts and the Retail Banking Environment)Keywords
This publication has 2 references indexed in Scilit:
- A Conceptual Model of Service Quality and Its Implications for Future ResearchJournal of Marketing, 1985
- "Paradigms Lost": On Theory and Method in Research in MarketingJournal of Marketing, 1983