Store atmosphere and purchasing behavior

• 1 January 1994
• journal article
• Published by Elsevier in Journal of Retailing
• Vol. 70  (3) , 283-294
• https://doi.org/10.1016/0022-4359(94)90037-x

Abstract

Keywords

• BEHAVIOR
• EMOTIONAL
• STORE
• AROUSAL
• DONOVAN
• ROSSITER
• SHOPPING
• SPEND
• MODEL
• PLEASURE