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  3. International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy
  1. Home
  2. Publications
  3. International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy

International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy

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  • 1 June 1986
    • journal article
    • Published by Springer Nature in Journal of International Business Studies
    • Vol. 17  (2) , 55-69
    • https://doi.org/10.1057/palgrave.jibs.8490424
Abstract
No abstract available
Keywords
  • INTERNATIONAL BUSINESS, INTERNATIONAL ENTREPRENEURSHIP, FOREIGN DIRECT INVESTMENT, GLOBALIZATION, GLOBALISATION, GLOBAL MANAGEMENT, ECONOMICS, FINANCE AND ACCOUNTING
  • MARKETING, CONSUMER BEHAVIOR AND SUPPLY CHAIN MANAGEMENT
  • BUSINESS DYNAMICS AND STRATEGY
  • ORGANIZATION AND MANAGEMENT
  • BUSINESS CULTURE
  • POLITICAL ECONOMY, PUBLIC POLICY AND POLITICAL SCIENCE
  • ENTREPRENEURSHIP, EMERGING INDUSTRIES AND LOCALES
  • STRATEGIC HR AND INDUSTRIAL RELATIONS

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