Sampling Issues in Trade Area Maps Drawn from Shopper Surveys

• 1 January 1983
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 47  (1) , 98
• https://doi.org/10.2307/3203431

Abstract

Keywords

• SAMPLING ISSUES
• MAPS DRAWN
• SHOPPER SURVEYS
• TRADE AREA
• AREA MAPS