A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising

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Abstract
This article summarizes all NARB panel decisions concerning truth and accuracy in national advertising rendered during the mechanism's first eight years of operation and establishes parameters that show the standard of truth and accuracy acceptable to NARB. The summary also establishes guidelines of NARB acceptability concerning some of the more common and recurring problem areas of deceptive advertising. Some notation and comparison with federal regulation is made where appropriate. All of these parameters and guidelines are collapsed into a table at the end of the article. Research materials for this article are primarily drawn from NARB documents and the 35 panel decisions to date. They are supplemented with personal interviews and telephone conversations with staff members at NARB. Court decisions and FTC publications are used as well.

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