How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?
- 1 March 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (4) , 519-529
- https://doi.org/10.1086/209278
Abstract
This study examined how motivation moderates the impact of central and peripheral processing on the formation of brand attitudes and purchase intentiKeywords
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