The Rankings Game: Managing Business School Reputation

• 1 October 2000
• journal article
• research article
• Published by Springer Nature in Corporate Reputation Review
• Vol. 3  (4) , 319-333
• https://doi.org/10.1057/palgrave.crr.1540123

Abstract

Keywords

• REPUTATION
• IMAGE
• IDENTITY
• BRAND
• STAKEHOLDER
• COMMUNICATIONS
• INTANGIBLES
• PHILANTHROPY
• ADVERTISING
• POSITIONING
• CORPORATE BRANDING
• E-COMMUNICATION