Latitude of acceptance and attitude change: Empirical evidence for a reformulation.

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Abstract
THE LATITUDE OF ACCEPTANCE CONCEPT WAS DEFINED IN TERMS OF A RANGE CRITERION CONSISTING OF (1) STATEMENTS INDICATED AS ACCEPTABLE BY EACH S, AND (2) THE SCALAR DISTANCE COVERED BY THESE STATEMENTS. 54 SS, REFLECTING PRO, NEUTRAL, AND ANTI OWN-ATTITUDE POSITIONS TOWARD FRATERNITIES, JUDGED THE ATTITUDE EXPRESSED TOWARD FRATERNITIES IN A SERIES OF STATEMENTS AND INDICATED WHICH STATEMENTS THEY FOUND ACCEPTABLE OR OBJECTIONABLE. EACH S ALSO JUDGED THE SCALE POSITION REPRESENTED IN 1 OF 3 POSSIBLE PERSUASIVE COMMUNICATIONS. RESULTS INDICATE THAT SS WHO PERCEIVED A PERSUASIVE COMMUNICATION AS FALLING WITHIN THEIR LATITUDE OF ACCEPTANCE SHOWED SIGNIFICANTLY GREATER CHANGE OF OWN POSITION IN THE DIRECTION OF THE COMMUNICATION THAN SS FOR WHOM THE COMMUNICATION FELL OUTSIDE THEIR LATITUDE OF ACCEPTANCE. (PsycINFO Database Record (c) 2017 APA, all rights reserved)

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