New Product Adoption and Diffusion
- 1 March 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (4) , 290-301
- https://doi.org/10.1086/208642
Abstract
This paper summarizes what we have learned from research on the diffusion of innovations that contributes to understanding new product adoption, discKeywords
This publication has 0 references indexed in Scilit: