Turbo Marketing Through Time Compression
- 1 May 1991
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 12 (5) , 24-29
- https://doi.org/10.1108/eb039439
Abstract
A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.Keywords
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