Building more business with industrial direct mail advertising

• 31 December 1976
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 5  (6) , 309-318
• https://doi.org/10.1016/0019-8501(76)90013-4

Abstract

Keywords

• MISUSED
• BUILDING
• MARKETS
• DIRECT MAIL ADVERTISING
• EXECUTING
• INDUSTRIAL DIRECT MAIL