Perceived Innovation Attributes as Predictors of Innovativeness
- 1 September 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2) , 23-29
- https://doi.org/10.1086/208587
Abstract
Two studies are reported that apply diffusion theory to two new consumer products. The research objective in both studies was to discriminate buyersKeywords
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