An Investigation of Returns to Different Shopping Strategies
- 1 June 1979
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 13 (1) , 64-74
- https://doi.org/10.1111/j.1745-6606.1979.tb00128.x
Abstract
This paper investigates five alternative shopping strategies for acquiring various shopping goods. Both transportation costs and time requirements are examined. The alternative strategies that are examined are based upon random search, minimum travel search, perceived low price, telephone search, and combinations of the above.This publication has 12 references indexed in Scilit:
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