Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
- 1 August 1996
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 33 (3) , 329
- https://doi.org/10.2307/3152129
Abstract
Empirical research on pioneering advantage establishes a strong association between pioneering and market share. Researchers, however, suggest that managerial s...Keywords
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