Towards a Model of Franchise System Development

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Abstract
Callum Floyd is a completed a PHd. that explorer the orgnisations and managment of franchies system from different business sectors. Dr Graham fenwick is a resercher working on diverse projects. bothe are bsed in the department of mangament, univeristy of canterbury,new zelaland. this paper examines the developmento f different franchiese system by identifying the chaallenge and problem faced by franchisors a their system emerge from a business iea to a national chain of outlets commanding a major share of the domestic market. a four stage model of franchies system development offers a valid generalsed model, although some varialtions in activites, their sequence and degreee of system development do occur. the finding indicate that more extensive pre-franchising preprations and planning facilitates early growth. Transition from one stage to teh next is impaired when franchisors give insufficient attention to some issue to the extent that the development of their system is arrested before full marketing potential is achieved. this truncation of dvelopment appears to be related to founders's self images and abilities to change their behaviour by removing themself from operation to foucs more on managing and directing. thus thestudy holds important implications for acedemics, prctioners and franchisors.

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