Operationalizing the theory of planned behavior

1 January 1991

journal article
research article
Published by Wiley in Research in Nursing & Health

Vol. 14 (2) , 137-144
https://doi.org/10.1002/nur.4770140208

Abstract

The Theory of Planned Behavior (TPB) is an expectancy‐value theory that provided a framework for the study of behavioral and normative beliefs affecting health behaviors. The purpose of this article is to describe operationalization of the TPB. The process of instrument development is explicated, with examples from two studies of BSE behavior in older women. Potential threats to reliability are discussed.

Keywords

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