Segmenting the Vacation Market by Novelty-Seeking Role
- 1 October 1987
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 26 (2) , 8-14
- https://doi.org/10.1177/004728758702600203
Abstract
Segmenting the Alaska vacation market using novelty-seeking roles resulted in both theoretical and managerial insights. The three novelty-motivated segments differed with respect to travel-group characteristics, behaviors, and attitudes. The results indicated that Cohen's tourist role typology, the social group concept, and Clawson and Knetsch'sfive stage model of the travel experience furnish useful constructs for formulating models of tourism behavior. The segmentation model also yielded actionable information for tourism marketers.Keywords
This publication has 9 references indexed in Scilit:
- Marketing Third World Countries to the Western Traveler: The Case of IndiaJournal of Travel Research, 1986
- The group representative bias: Another lookLeisure Sciences, 1986
- Survey QuestionsPublished by SAGE Publications ,1986
- Cruiseship Travel in Alaska: A Profile of PassengersJournal of Travel Research, 1985
- The Sociology of Tourism: Approaches, Issues, and FindingsAnnual Review of Sociology, 1984
- Inferring Travel Motivation from Travelers' ExperiencesJournal of Travel Research, 1983
- Motivations for pleasure vacationAnnals of Tourism Research, 1979
- Situational Variables and Consumer BehaviorJournal of Consumer Research, 1975
- Some Critical Aspects of Measurement Theory and Practice in Travel ResearchJournal of Travel Research, 1975