Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach
- 1 October 1967
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 31 (4) , 22
- https://doi.org/10.2307/1249461
Abstract
What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent r...Keywords
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