A comparative analysis of Australian, US, and British telecasts of the Seoul Olympic opening ceremony

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Abstract
This study compares audio and visual components of the 1988 Seoul Olympics opening ceremony telecasts as seen in the United States (NBC), the United Kingdom (BBC), and Australia (TEN). The authors describe and compare the media constructions of this global event that result from differences in commercial obligation, financial resources, and the geopolitical and cultural perspectives of the broadcasting networks. The study explores, in particular, the balance and tension between televised images of nations and the symbols of Olympic internationalism, suggesting a range of policy implications.

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