Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
- 1 December 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (3) , 393-417
- https://doi.org/10.1086/209357
Abstract
The social sciences are dominated by a paradigm that views human behavior as instrumental exchange. It is not surprising that consumer research on giKeywords
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