Abstract
The objective of managment education for the potential or practising manager can be regarded as the development of skills of diagnosis and application in situations that are unique and highly complex. Therefore management research is the handmaiden of management and managers who are interested in what action to take in a specific situation. It follows that the task of management research in many cases must be regarded as incomplete until the process of development, out of positive theory, of its normative implications and the testing of these in action, has been accomplished.

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