A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences
- 1 July 1995
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 59 (3) , 44
- https://doi.org/10.2307/1252118
Abstract
On the basis of an extensive review of the literature, the authors have developed a framework of entry deterrence strategy. The major aspects of this framework ...Keywords
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