Are the Parts Better than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors
- 1 August 1997
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 34 (3) , 335
- https://doi.org/10.2307/3151896
Abstract
The author investigates whether using a decompositional question (which decomposes an event into subcategories and elicits frequencies at the subcategory level)...Keywords
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