From mass marketing to mass customization

• 1 May 1989
• journal article
• Published by Emerald Publishing in Planning Review
• Vol. 17  (5) , 10-47
• https://doi.org/10.1108/eb054267

Abstract

Keywords

• EVOLUTION
• DIFFERENTIATION
• GURU
• TELLS
• SEGMENTED
• MICROMARKETS
• FAMOUS
• MASS CUSTOMIZATION
• MARKETING TO MASS