Measurement of Individual Differences in Visual versus Verbal Information Processing
- 1 September 1985
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (2) , 125-134
- https://doi.org/10.1086/208501
Abstract
The examination of individual differences in consumer information processing is an emerging area of research within both marketing and consumer behavKeywords
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