Marketing Hotels

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Abstract
Although travel agents will continue to book hotel rooms via telephone using information in published guides, more and more rooms will be booked electronically via global distribution systems. By creating and maintaining a proper listing on a GDS, hoteliers enable travel agents to make quicker and, in many cases, more accurate reservations. The hotelier should make certain that the listing has the appropriate key words to indicate the hotel's location (e.g., airport, tourist attractions) and a proper description. A key to making sure the travel agent will rely on the GDS listing is to ensure that the rates offered electronically are complete, accurate, the lowest available. Although a majority of hotel bookings are not yet completed via computer, the day is fast approaching when that will be the case.

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