Terrorism And Travel: Managing The Unmanageable

Publisher Website
Google Scholar
Abstract
This article reports the findings of a study undertaken to ascertain how travel agency marketing directors confronted the terrorism crisis of 1986. Results from a mail survey conducted with the 359 largest U. S. travel agencies during the height of the crisis, mid-summer 1986, indicate that promotion strategies played an integral role in overall crisis management. Respondents also recommend that improvements be made in traveler security systems. Managerial implications are assessed and the importance of advance crisis planning is stressed

This publication has 5 references indexed in Scilit: