Empirically Profiling Four Recreational Vehicle Market Segments
- 1 April 1978
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 16 (4) , 13-20
- https://doi.org/10.1177/004728757801600403
Abstract
The recreational vehicle (R V) industry and attendant consumer market characteristics have received scant attention in research journals. This article examines the characteristics of owners, those who would like to own, those who would not like to own, and those who are not sure about owning either a travel trailer, camping trailer, or truck camper. The data indicate varying differences between owners and the other three market segments.Keywords
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