Abstract
Chemical shifts are reported for the acetyl protons in a series of para‐substituted acetophenones in a number of solvents, and substituent effects evaluated statistically by means of the Swain‐Lupton multiple correlation analysis. A basic set of substituents was built up by careful choice of substituted derivatives, and it was shown that this facilitated the possibility of valid comparisons of substituent effects between differing systems. Strong emphasis was placed on the idea of individuality of substituents and solvents.

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