Segmenting the Banking Market by Account Usage

• 16 September 1985
• journal article
• Published by Taylor & Francis in Journal of Professional Services Marketing
• Vol. 1  (1-2) , 177-188
• https://doi.org/10.1300/j090v01n01_19

Abstract

Keywords

• ACCOUNT USAGE
• SEGMENTING THE BANKING
• BANKING MARKET BY ACCOUNT