A FRESH LOOK AT STRATEGIC MANAGEMENT

1 April 1985

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 6 (2) , 4-19
https://doi.org/10.1108/eb039105

Abstract

If corporate America's love affair with 1970s‐style strategic planning is not over, it is certainly on the rocks. Planning that relies on past experience, extrapolation, and incremental moves cannot meet today's challenges, such as unexpected competition, saturated markets, and changing technologies.

Keywords

STRATEGIC MANAGEMENT

This publication has 1 reference indexed in Scilit:

COMPETITIVE STRATEGY
Measuring Business Excellence, 1997