Fear Appeals: Segmentation is the Way to Go
- 1 January 1992
- journal article
- research article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 11 (4) , 355-366
- https://doi.org/10.1080/02650487.1992.11104511
Abstract
No abstract availableThis publication has 12 references indexed in Scilit:
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