Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective
- 1 September 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (2) , 175-187
- https://doi.org/10.1086/209206
Abstract
Four hypotheses were raised concerning the cognitive processes underlying the effects of country-of-origin and specific attribute information on prodKeywords
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