Bank Marketing Strategies
- 1 February 1983
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 1 (2) , 3-17
- https://doi.org/10.1108/eb010721
Abstract
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.Keywords
This publication has 2 references indexed in Scilit:
- Assisting Marketing Decisions by Computer Mapping: A Branch Banking ApplicationJournal of Marketing Research, 1978
- Bank Selection Decisions and Market SegmentationJournal of Marketing, 1976