FINANCIAL SERVICES: INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY

• 1 February 1987
• journal article
• Published by Emerald Publishing in Journal of Services Marketing
• Vol. 1  (2) , 5-18
• https://doi.org/10.1108/eb024703

Abstract

Keywords

• MARKETING PRODUCTIVITY
• PRODUCTIVITY AND PROFITABILITY
• INCREASING YOUR MARKETING
• PROFITABILITY FINANCIAL SERVICES