Anxiety's role in aids prevention

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Abstract
Anxiety's role in AIDS risk reduction is discussed. We argue that behavioral techniques will be critical tools for alerting people to the threat of AIDS and their own vulnerability. Informational models have not been found to be sufficient for convincing people of the extent of the threat of AIDS to them. We suggest that techniques aimed at raising people's anxiety over their vulnerability will be necessary to raise their motivation to attend to AIDS messages, and we present techniques aimed at increasing anxiety over vulnerability. Following acknowledgment of vulnerability, people will need to adopt or continue safer sex practices that are viewed as undesirable in contrast to unsafe sex practices that are viewed as less costly and less anxiety provoking. Given a clearer practical and theoretical understanding of the anxiety-producing costs of adopting safer sex behaviors, we present methods for reducing this anxiety. We also discuss the necessity for considering ethnic, minority, and other cultural nuances in social and sexual anxiety and how these might be addressed in efforts to increase safer sex practices.

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