Purchasing agents' perceived importance of marketing mix components in different industrial purchase situations
- 1 August 1985
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 13 (4) , 361-373
- https://doi.org/10.1016/0148-2963(85)90007-4
Abstract
No abstract availableThis publication has 13 references indexed in Scilit:
- The relative importance of industrial promotion toolsIndustrial Marketing Management, 1981
- The Analysis of Variance Mixed Model with Allocated Observations: Application to Repeated Measurement DesignsJournal of the American Statistical Association, 1981
- How Interfacing Departments Rate VendorsJournal of Purchasing and Materials Management, 1978
- Two types of role playing: Threats to internal and external validity.American Psychologist, 1978
- Involvement in role-playing simulations: A demonstration with studies on obedience.Journal of Personality and Social Psychology, 1978
- Physical Distribution Service in Industrial Purchase DecisionsJournal of Marketing, 1976
- The Engineer and Purchasing Agent ComparedJournal of Purchasing and Materials Management, 1974
- Perceptual Differences and Similarities of Vendor Attributes Between Purchasing and Non‐Purchasing ExecutivesJournal of Purchasing and Materials Management, 1974
- Hypothesis Testing in Linear Models (Eisenhart Model I)The American Statistician, 1974
- Difference in Attribute Importance for Different Industrial ProductsJournal of Marketing, 1974