Influence of a Salient Schema on Thought-induced Cognitive Change

Abstract
The role of cognitive schemas in thought-induced attitude change was explored. Subjects role-playing personnel managers rated potential applicants for a salesman (bookkeeper) position and then were either distracted or given opportunity to think about a moderately favorable applicant for that position. As predicted, thought led to more favorable ratings of both salesman and bookkeeper applicants, and written descriptions of "salesman" applicants became more consistent with a salesman schema following thought.

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