Commentary on Joffe (1996) AIDS research and prevention: A social representation approach

1 March 1997

journal article
Published by Wiley in Psychology and Psychotherapy: Theory, Research and Practice

Vol. 70 (1) , 65-73
https://doi.org/10.1111/j.2044-8341.1997.tb01886.x

Abstract

Hélène Joffe's (1996) article provides us with a well‐presented argument detailing the failings of Knowledge, Attitude, Belief and Practice (KABP) approaches in the domain of AIDS/HIV prevention behaviours and argues that the Theory of Social Representations (Moscovici, 1984) offers a useful alternative perspective. In this commentary I would like to expand on some of the issues she raises and to counter‐argue that the case for adopting social representations theory as an alternative to KABP approaches has yet to be made convincingly. To do this I will first consider the problems surrounding traditional KABP approaches, then discuss social representations theory as an alternative and consider alternatives on the way.

Keywords

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