Demographic data reports
- 1 May 1986
- journal article
- review article
- Published by Emerald Publishing in Retail and Distribution Management
- Vol. 14 (5) , 23-26
- https://doi.org/10.1108/eb018317
Abstract
Retailers are fully aware of the importance of demographic data, but may not be clear how to use it profitably. Dr Rogers describes the different data collecting methods and explains their practical usage.Keywords
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