The effect of locus of control on communication motivation, anxiety, and satisfaction

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Abstract
Uses and gratifications is a psychological communication perspective focusing on how individual differences mediate attitudes and behavior. Incorporated in the perspective is an implicit emphasis of the interface of personal and mediated communication. As a salient psychological trait, locus of control should affect communication motivation and tendencies. Based on internal vs. external locus of control, we expected differences in communication motivation in interpersonal and mass‐media contexts, and differences in one's communication anxiety and satisfaction. Multivariate analysis of variance supported our expectations. Externals found communication to be less rewarding and less satisfying, tended to avoid communication, and were motivated to communicate more ritualistically than internals. We discussed these findings.