A National Customer Satisfaction Barometer: The Swedish Experience
- 1 January 1992
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 56 (1) , 6
- https://doi.org/10.2307/1252129
Abstract
Many individual companies and some industries monitor customer satisfaction on a continual basis, but Sweden is the first country to do so on a national level. ...Keywords
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